I build growth engines for
the products people care about, the founders who move first, the teams that ship weekly, and the categories nobody owns yet.

Currently AI GTM Lead
@ Alchemy, New York

Derrick Yen

$1.45M Not Just Sundays revenue in 9 months ◆ 31.6K NJS orders shipped ◆ $50M+ pipeline generated ◆ 115% team quota · Q3 Q4 Q1 ◆ 220% individual quota · Q4 2024 ◆ $100M+ monthly BingX volume ◆ $2.5M/mo Digiworld membership revenue ◆ 10K community across Discord + X ◆ $1.45M Not Just Sundays revenue in 9 months ◆ 31.6K NJS orders shipped ◆ $50M+ pipeline generated ◆ 115% team quota · Q3 Q4 Q1 ◆ 220% individual quota · Q4 2024 ◆ $100M+ monthly BingX volume ◆ $2.5M/mo Digiworld membership revenue ◆ 10K community across Discord + X ◆
Alchemy logo
STAGE 2

Alchemy

2024 → Now · Evolves from BingX Exchange

pipeline generated $0M+

Built a fully autonomous SDR bot; runs the SDR team at 115% quota.

Crypto infrastructure platform. Engineered a fully autonomous SDR bot spanning outbound, reply, and analytics. Leading the AI-for-GTM strategy across the company and running the SDR team at 115% quota for three straight quarters.

roleAI GTM Lead · SDR Manager · SDR

  • Hyperliquid
  • Monad
  • Phantom
  • Bank of America
  • Franklin Templeton
BingX logo
STAGE 1

BingX Exchange

2023 → 2024 · Evolves from Wonghaus Ventures

volume onboarded $0M+/mo

Grew $1M+ portfolios into $100M+ monthly volume with 100% client retention.

Onboarded and oversaw $1M+ portfolios that compounded into $100M+ monthly volume. Kept a 100% client retention rate, beat sales targets by 50%, and built the reporting cadence that shifted 40% of the desk's decisions.

roleBD Manager

  • Exchange BD
  • Whale accounts
  • Retention
Illus. Derrick Yen 02/03 ✦
Wonghaus Ventures logo
BASIC

Wonghaus Ventures

2021 → 2022

affiliate revenue $0M

Drove $1M in affiliate revenue across 30+ vendor partnerships.

Ran partnerships and digital strategy for a DTC growth studio. Generated $1M in affiliate revenue across 30+ vendor contracts, wrote a 150-module founder playbook that hit $100K in its first 30-day launch, and grew sales 15% by rebuilding the digital stack.

roleProject Manager · Partnerships & Digital Strategy

  • DTC
  • Affiliate
  • Playbooks
Illus. Derrick Yen 03/03 ✦
    1 / 3

    [drag, click, or use ← → to flip]

    Not Just Sundays logo
    SIDE QUEST

    Not Just Sundays

    2025 → Now · Runs in parallel with Alchemy

    gross revenue $0M

    Faith-based card company behind The Conversation Game. I run ops.

    A faith-based card company. Our flagship, The Conversation Game, is an original prompt-card game designed to spark deeper conversation at the dinner table. No outside capital. I run ops and the backend across Shopify, fulfillment, retention, and the wholesale motion.

    roleChief of Staff

    • Shopify
    • The Conversation Game
    • DTC
    • Wholesale
    • Faith & Family
    Astro Experiences logo
    SIDE QUEST

    Astro Experiences

    2025 → Now · Music community, NYC

    community 0K+

    Connects people through music with themed IRL events across NYC.

    roleAdvisor

    • NYC
    • Live Events
    • Community
    • Music
    • Nightlife
    SIDE QUEST

    Digiworld

    2022 → 2024 · Co-founded

    revenue $0M/mo

    Co-founded a private Web3 consortium that generated $2.5M+ in member earnings.

    Private Web3 members' consortium. Built the drop mechanic, the community engine, and the alpha desk that generated $2.5M+ in member earnings. Ran an 800-person waitlist and a 10K social community.

    roleCo-Founder · Managing Partner

    • Whop
    • NFT
    • Community
    • Discord
    • Alpha
    Illus. Derrick Yen SQ ★ 03/03

    Not Just Sundays

    Chief of Staff · 2025 → Now

    A faith-based card company. Our flagship, The Conversation Game, is an original prompt-card game designed to spark deeper conversation at the dinner table. Bootstrapped by five cofounders with no outside capital. I run ops and the backend across Shopify, fulfillment, retention, and the wholesale motion.

    $1.45M
    gross revenue in 9 months
    31.6K
    orders shipped
    $46
    average order value
    Visit notjustsundays.com ↗
    1 / 3

    [drag, click, or use ← → to flip]

    About

    I'm a GTM operator at the intersection of AI, crypto, and outbound sales. I like taking a rough zero-to-one motion, wiring it into something automated and measurable, then scaling the team around it.

    Currently in New York, running AI GTM at Alchemy — the crypto infrastructure platform that powers a huge slice of the on-chain economy. I lead AI product strategy for our go-to-market and manage the SDR team, which has hit 115% quota three quarters running.

    In parallel, I'm Chief of Staff at Not Just Sundays, a bootstrapped, faith-based card company behind The Conversation Game. I run ops and the backend across Shopify, fulfillment, retention, and wholesale: about $1.45M in gross revenue and 31.6K orders shipped in its first 9 months. I also advise Astro Experiences, a NYC community that brings music fans together at themed events.

    Before Alchemy I co-founded Digiworld, a private Web3 consortium doing $2.5M/mo in membership revenue, and ran BD at BingX, where I onboarded whales into $100M+ monthly volume. Before that, DTC at Wonghaus. USC Cum Laude, 2022.

    Origin story: I started reselling sneakers in high school, then started reselling the bots that copped the sneakers. Same instincts, better margins. Have been building growth systems ever since.

    Traits

    Ability Pattern Recognition
    When the pressure is highest, spot the signal first. Read the market, the deal, and the room before anyone else does.
    Signature move Zero to One
    Take a rough motion, wire it into a machine, automate it, then scale the team around it.

    Stack

    Claude · Salesforce · Notion · Figma · Webflow · SQL · Java · AWS · Photoshop

    Experience

    1. 2025 → Now Not Just Sundays Chief of Staff
    2. 2025 → Now Astro Experiences Advisor
    3. 2024 → Now Alchemy AI GTM Lead · SDR Manager
    4. 2023 → 2024 BingX Exchange BD Manager
    5. 2022 → 2024 Digiworld Co-Founder
    6. 2021 → 2022 Wonghaus Ventures Project Manager